Power-hungry Google launches green energy scheme

From www.smh.com.au

US technology giant Google is expanding into alternative energy in its most ambitious effort yet to ease the environmental strain caused by the company's voracious appetite for power to run its massive computing centres.

As part of a project announced today, the internet search leader and its philanthropic arm will pour hundreds of millions of dollars into a quest to lower the cost of producing electricity from renewable energy sources such as wind and the sun.

If Google realises its goal, the cost of solar power should fall by 25 to 50 per cent, co-founder Larry Page said in an interview. more ...

Reading Tea Leaves and Campaign Logos

The graphic design of campaign logos can tell a different story about the presidential candidates. more >>>

Is Steve Jobs the anti-Christ?

By Dean Donaldson
As it comes to light today that Apple is no longer accepting cash for its iPhone, it would seem that we can’t help ourselves rushing headlong into a cashless society. Our modern day society is always finding some excuse to destroy anonymity – as if it daring to have your own thoughts is something to be feared, in case you make a bad choice. So control seems to be the only option left? How very insecure… more...>>

ART

3 year old nephew on a surf board

MarketingApple - How products are trained to think about people

Marketing Apple - designing products for marketing success -
Steve Chazin is apparently a former Apple marketing Executive and has published an free ebook called Marketing Apple: 5 marketing secrets. If you are an Applesumer and want to know a little more about yourself and your product or rather how products are trained to think about people click here

5 Secrets of the world's best marketing machine?


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