By Dan Fost on www.money.cnn.com
Social media is putting an end to the passive role attendees traditionally play at business gatherings.
AUSTIN, TEXAS (Fortune) -- We've all been there: the dull business conference. A half-empty room of half-asleep attendees answer their e-mail on laptops and BlackBerries, while some hapless speaker lumbers through a PowerPoint speech.
That scenario is about to change, thanks to the growing ubiquity of social media. Consider author Sarah Lacy's disastrous interview of Facebook founder and CEO Mark Zuckerberg at the annual South by Southwest Interactive Festival here. Lacy, a Business Week columnist and author of a forthcoming book on Zuckerberg and other Web 2.0 titans, drew the crowd's wrath by asking Zuckerberg too many questions about his age and his company's outrageous $15 billion valuation and not enough questions about issues more fundamental to how Facebook operates - things like trust, privacy, and accessibility to software developers. On top of that, Lacy interrupted Zuckerberg, seemed to flirt with him, and then grew hostile as the crowd turned against her.
And did it ever turn. Many in the audience started posting their thoughts on Twitter, a service that broadcasts instant messages, and the ire built...
Whole article on Web 2.0 here
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