THE Whetstone Edge is the success you will experience when you
gain the insights, strategies,and methodologies to create a
win-win-win business relationships. In win-win-win business
relationships, the main participants shift from being adversial
to co-operative and even collaborative. Everyone wins.
Customers will get more than a product or service. They'll get the emotional fulfillment they desire. When this happens, they eagerly and willingly commit to long-term relationships.
Employees become engaged, they build psychological equity, which enables them to make essential, positive contributions to the customer experience.
Companies, by delivering a desirable customer experience, will build customer equity -- the wealth-creating potential that lies in their relationships with their customers.
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