From: http://www.theonecentre.com
The One Centre's CEO, John Ford, says, "McDonald's packaging is in millions of Australian hands every day, and seeing this as a highly targeted media vehicle, not just a functional thing, unlocked the door to tell its quality Australian food story at the right time, in the right place, with the right people, in a new way.
"We're excited to be working with McDonald's to transform perceptions of the brand with some amazing truths, told through innovative new branding media, found all around them, but seen through new eyes." more ...
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