http://www.goodsofdesire.com/
The Concept
With the rise of Asia as a significant economic force, the world will also show increasing interest in Asian lifestyle and culture. G.O.D. intends to capitalize on this phenomenon by providing an eastern derived lifestyle concept, as an alternative to the established Western way of living. By exploring age-old Oriental traditions and up dating them with modern consumers in mind, G.O.D. wants to demonstrate that the techniques and wisdom of past generations in the east still has a place in the future world.
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The Name
G.O.D. is the phonetic sound of the Cantonese slang "to live better", because to live better is a basic human desire in Hong Kong, Asia and the world.
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Company Mission
To Define a New Asian Identity Asia's climate, diet, space and culture are different from the west, why shouldn't Asians live differently? The exciting challenge for today's Asian designers is to define a new identity for their community.
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