Wednesday, August 8, 2007

U.S. geographic indifference extends to shopping

from www.reuters.com

BOSTON (Reuters) - Even as some economic commentators fret about the rising trade deficit, U.S. college students remain big fans of U.S. products like LG mobile telephones, Adidas sneakers and Lego toys.

Or so they think.

South Korea's LG Electronics Inc., Germany's Adidas AG and Denmark's Lego are among more than a dozen well-known consumer brands that U.S. college students misidentified the nationality of, according to a survey released on Friday.


...


"People have come to accept that these products are manufactured all over the world," he said. "And then there's indifference and lack of geographic knowledge."


... more >>

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