Michael Eisner Sees Web's Future in Storytelling - Advertising Age - Digital
By Abbey Klaassen
Published: May 20, 2008
SEATTLE (AdAge.com) -- According to Michael Eisner, story-driven online content is the next big app. "YouTube is to the internet what a nickelodeon is to the movies. It's the preliminary installment of what is to come," he said So what is to come? "Great, creative storytelling."
Thursday, May 22, 2008
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